LEGO® House is celebrating guest number 1 million before expected in the middle of an impressive high season
On Monday 15 August, guest number 1 million stepped through the entrance to the Experience Zones in LEGO® House, where director Kathrine Kirk was ready to receive the guest with a bunch of prizes. Jonathan, 7 years old, was guest number 1 million at LEGO House in Billund and he was overwhelmed by the many LEGO House employees who shouted cheers just as he and the family of four scanned themselves in.
Jonathan, who is from Stuttgart, Germany, is at LEGO House for the first time with his family on the occasion of a two-week summer holiday on the west coast. Along with the surprise of being guest number 1 million, Jonathan also gets a lifetime annual pass to LEGO House, where he can visit LEGO House for the rest of his life with a companion, a custom-built LEGO trophy and a badge he can wear for the rest of the day. Jonathan immediately went to the LEGO store in LEGO House and chose an optional LEGO box as part of the prize. Besides, he and his family are eating for free in the restaurant MINI CHEF for lunch.
Director Kathrine Kirk says: "It's absolutely fantastic to be able to welcome guest number 1 million. It came a little sooner than expected because of a really good summer, where we had many sold-out days. There is a lot to celebrate, especially as LEGO House has delivered on its ambitions to be the ultimate world class LEGO experience. It shows the very positive feedback that our guests give us."
Although LEGO House today hits guest number 1 million, it would probably have happened even earlier, if it had not been for the Corona pandemic. But the guests have come back strong and with incredibly positive reviews. On TripAdvisor LEGO House have a score on 5.0/5.0.
Kathrine Kirk is looking forward to welcoming the next several million LEGO fans going forward “LEGO House is – and must continue to be – the ultimate LEGO experience, which LEGO fans of all ages dream of visiting. It is the only place in the world where you can surround yourself with everything that the LEGO idea and the entire LEGO universe embrace. Where you can see LEGO bricks being used in ways that showcase the endless possibilities and have a fantastic day on your own or with your friends or family.
Jonathan's father, Jochen says that it is especially LEGO Ninjago that has caught the great interest of the 7-year-old Jonathan. He has all but two LEGO Ninjago sets ever made. Jochen himself has been playing with LEGO bricks since childhood and sees that the interest in creating with the LEGO bricks has passed on to his son.
Read more about LEGO House at www.LEGOHouse.com.
For further information, please contact:
Gitte Cort,
Brand & Communication Manager, LEGO House
media@legohouse.com / +45 52211672
