The LEGO Group Celebrates Its Hometown with the 2026 LEGO® House Exclusive Set: “I ❤️ Billund”

The newest LEGO® House Exclusive Set pays tribute to the birthplace of the LEGO brick, bringing Billund’s most iconic LEGO landmarks to life in miniature.

Made from 1,404 LEGO elements, the set captures the heart and history of Billund through a collection of miniature landmarks, each representing a chapter of LEGO history and innovation.

Designed by LEGO House Master Builders in collaboration with designers from the LEGO Group, this Special Edition set invites fans to celebrate Billund’s past, present, and future through the universal language of the LEGO brick.

“Billund is the heart of our story. It’s where LEGO play began and where it keeps evolving,” says Søren Bering Andersen, Head of Experiences, LEGO House. “With I ❤️ Billund, we wanted to capture not just the landmarks, but the feeling of what this place means to families, fans, and everyone who’s ever dreamed in LEGO bricks.”

From the architectural lines of LEGO House itself to the rides and attractions of LEGOLAND® Billund, the innovative presence of LEGO Campus and the town’s early connections to travel and play, every element in I ❤️ Billund reflects how a small Danish town grew into the global home of play and creativity.

A Build That Brings the Whole Family Together

The set is built around four modular sections: three landscape modules connected by a shared base, allowing families or friends to build different parts of Billund at the same time before assembling them into one cohesive display.

Every section celebrates a unique story from Billund’s creative landscape:

LEGO® House - The Home of the Brick™

At the heart of the model stands LEGO House itself, recreated with its signature stacked brick design and colours representing the endless creative possibilities of LEGO play.

Hidden details for attentive builders include:

A miniature Tree of Creativity, complete with the crane symbolizing how the LEGO Group is ever evolving.

A gold trophy element celebrating the LEGO Masters Academy, which recently introduced its new Level 1 experience.

Four smaller zones built in red, yellow, green, and blue, symbolizing the four core Experience Zones for Learning Through Play within LEGO House.

A Danish flag flying above LEGO House, marking its place as the creative heart of Billund.

LEGOLAND® Billund

The world’s first LEGOLAND® park is brought to life through recognizable landmarks such as the Medieval Castle, Observation Tower, and Miniland buildings.

Playful Easter eggs include:

The Dragon rollercoaster, winding through the towers.

A miniature train that pays homage to Miniland’s nostalgic rides.

A nod to the LEGOLAND guards, built in micro-scale detail.

A playful “LEGOLAND Billund” gateway to welcome visitors.

LEGO^® Campus, Ole Kirk’s House, and LEGO System House

This section captures the heart of Billund’s creative heritage and working LEGO environment, bringing together several historic and present-day landmarks:

LEGO Campus, featuring green roof gardens and a miniature version of the giant welcoming Minifigure, cleverly represented using a baby Minifigure element as a playful Easter egg.

Ole Kirk’s House, the historic home of LEGO founder Ole Kirk Christiansen, represented as a tribute to the values of craftsmanship, quality, and care that shaped the earliest days of LEGO play. The model references the building’s distinctive architecture and the symbolic lions at its entrance, a quiet reminder of the pride and attention to detail that defined the LEGO group from the start.

LEGO System House (today known as the LEGO Idea House), where the LEGO System in Play was developed.

The Kornmarken Factory, complete with a tiny yellow LEGO delivery truck and interior production details that nod to the origins of LEGO brick manufacturing.

A red LEGO airplane appears in this module as a tribute to the LEGO airfield inaugurated in 1962, which later evolved into today’s Billund Airport, symbolizing the company’s journey from local roots to global reach.

Designed with Heart, and a Place for You

Completing the build, a subtle pathway runs across all three modules, representing the real-life Billund Playline – a playful walking route connecting major LEGO landmarks across town.

Along the way, builders can add themselves to the story: the set includes space to place their own minifigure or family duo in the scene, making each I ❤️ Billund model into a truly personal keepsake that reflects their own connection to Billund

A New LEGO House Passport Cover to Mark the Moment

To celebrate the launch of I ❤️ Billund, LEGO House is also introducing a new LEGO House passport cover, available exclusively in Billund.

Designed as a companion to the LEGO Passport, the cover features a refined gold finish inspired by the creative spirit of LEGO House and serves as a keepsake to mark a visit to the Home of the Brick™.

The LEGO House passport cover will be available at the I ❤️ Billund exclusive set launch events. After which, LEGO House guests who visit the Experience Zones can request the passport cover at the LEGO Store in LEGO House by showing their experience zone wristband, subject to availability.

Available only at LEGO House, the passport cover adds a new collectible layer to the LEGO Passport experience, giving guests a tangible way to remember their visit to Billund and continue their LEGO House journey beyond the day itself.

Launch Events and Designer Signing Sessions

To mark the launch of the 2026 LEGO House Exclusive Set, I ❤️ Billund, LEGO House will host a series of launch events and designer signing sessions in Billund. The set will be introduced during two after-hours launch events at LEGO House on 27 and 28 February 2026, where invited guests will receive an early presentation of the 2026 LEGO House Exclusive Product.

Guests unable to attend the launch events will also have the opportunity to meet the designers behind the set during dedicated designer signing sessions in LEGO Square taking place at 15:00 to 16:30 CET, on 6, 13, and 20 March 2026. No ticket is required to attend the signing sessions.

The Ultimate LEGO Souvenir. Available Only in Billund

Like all LEGO House exclusives, I ❤️ Billund will be available at the LEGO House Retail Store in Billund, Denmark, from 1 March 2026. For a limited time, the set will also be available to purchase at LEGOLAND Billund which opens 28 March 2026.

The set includes a collector’s booklet featuring historical insights into Billund and the buildings and attractions represented in the model.

The I ❤️ Billund exclusive continues the LEGO House mission to connect fans with the heritage, design, and storytelling that make LEGO play truly timeless.

Product Details

Name: LEGO® House Exclusive 2026 – I ❤️ Billund

Set number: 40507

Pieces: 1,404

Age: 10+

Price: 749 DKK

Availability: Exclusive to LEGO House Retail Store, Billund, Denmark. And for a limited time from LEGOLAND Billund.

Availability date: Available from the LEGO Store in LEGO House from 1 March 2026.

For opening hours, tickets, and more information, visit LEGOHouse.com.

ENDS

Notes to editors:

Location: LEGO House is a 5-minute drive from Billund Airport (BLL) with direct flights from London, Frankfurt, Paris, and Amsterdam.

For media inquiries, interviews, or additional information, please contact: media@legohouse.com

About LEGO House

LEGO^® House, located in Billund, Denmark—the Home of the Brick™—is a bucket-list destination for LEGO fans of all ages. Spanning 12,000m² large and filled with over 25 million LEGO bricks, LEGO House is designed to inspire creativity and exploration, offering immersive experiences where guests can build, play, and discover new ways to engage with LEGO bricks.

From hands-on activities and awe-inspiring models built with millions of bricks to iconic features like towering LEGO waterfalls, giant LEGO built animals and plants, and vibrant interactive zones, every corner of LEGO House is crafted to celebrate the joy of building, inspire imagination, and bring people together through play.