Bring your playful energy by LEGO® Square for a brick-tastic photo moment in front of the colourful brick-built PLAY sign. Celebrate World Play Day and create a memory that lasts. The sign awaits you in the public LEGO Square.
Grab some LEGO bricks and build your very own city in the Blue Zone. The Playful Cities Challenge encourages creativity and imagination – this summer is all about creating more space for play in cities all over the world. In this challenge, YOU decide what play looks like. If you can dream it, you can build it.
From 12 June to 31 August, visit Creative Lab and build your own wacky holiday animal. What does YOUR animal look like? A sunbathing green flamingo? A pink lion floating in a pool? Let your imagination go on holiday and explore the endless possibilities of the LEGO brick.
The outdoor playgrounds are designed for both physical and imaginative play, offering spaces where climbing frames meet creative challenges. These outdoor areas combine fresh air with hands-on fun, giving you the chance to enjoy play in a whole new setting.
Take on the challenge in the Blue Experience Zone’s Build the Change, where it’s all about building playful cities, and don’t miss the chance to strike a pose by the giant brick-built PLAY sign in LEGO Square. Let’s Put the World in Play Mode!
