LEGO House exclusive product 2025

A Tribute to Billund – The Hometown of LEGO® Play

Every year, LEGO® House introduces a new Exclusive Product - created in LEGO bricks and rooted in the hometown of the brick, where LEGO Play began.  
For 2026, we are proud to reveal the 7th product in the Special Edition Series: I ❤️ Billund (40507), a set that celebrates Billund not just as a place, but as the emotional and creative starting point of LEGO play – where origin, imagination, and belonging come together. 

Billund has always been more than the home of the LEGO brick. It is a town shaped by play, built by generations of families, designers, and builders who have discovered the joy of creativity here.  This new set captures that spirit - a tribute to the community, the ideas, and the playful heart that continues to inspire LEGO imagination today. 

The set will be available in the LEGO House LEGO Store from 1 March 2026. 

Exclusive Events

Meet the Designers – Signing Sessions

Meet the Designers Behind the Story

March 6, 13 & 20 at 3:00-4.30 pm CET  

Can’t make it to the Launch Events? You can still meet the designers behind the LEGO House 2026 Exclusive Product during dedicated signing sessions in LEGO Square. 

Hear the inspiration, ask questions and add a personal signature to your Exclusive set. 

No ticket required

 

 

The Ultimate LEGO® Destination 

LEGO House is the Home of the Brick™ – the creative heart of the ultimate LEGO destination and the gathering place for LEGO fans from all around the world. 

Billund is the only place in the world where the full LEGO story comes together; from creative play at LEGO House to new building skills at LEGO Masters Academy, from epic family adventures at LEGOLAND® Billund and Hotel LEGOLAND to the places where the LEGO Group was born and continues to evolve. 

During the launch period, selected accommodation packages make it easier to experience the full ultimate LEGO destination. 

The Ultimate LEGO Destination
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