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LEGO® House Cookie Policy

Information on cookies

We use cookies on our website. Cookies are small pieces of data stored by your browser on your computer. The cookie does neither contain nor collect any information. When a server via the web browser reads the cookie, it may provide a more user-friendly service - for example by remembering your previous purchases or account information.

Why we use cookies
We use cookies to remember your choices, to enhance your user experience by improving our websites and to customize the content to your needs.

This means that we use cookies to remember:

  • Your browser settings, such as the type of browser you use, and which plug-ins you have installed. This means that we will not bother you each time you visit our website to ensure that you have the necessary software that enables you to play an online game or to download information from our websites. We also receive information about how many people use a specific type of software, so we can make changes to our website if necessary and give each user the best browser experience.
  • Your choice of language and country. This means that if you have chosen English as your language, English will automatically be used next time you visit us.
  • Your shopping cart and settings in LEGO® House.
  • Which products you view and purchases on in order for us to make suggestions to you.
  • Which products and pictures you have rated and which rating you have given them.
  • The last time we asked you to participate in a survey and whether you participated in said survey (so that we do not ask you to help us too often).
  • A record of your activities on and your use of our website. We collect statistical data in order for us to optimize our websites.
  • Recently used data - is used to enhance the user experience. If we store personal data in a cookie, the information will be encrypted for safety reasons.

In addition, cookies are used for targeted advertising, including retargeting campaigns, on selected websites and social media. The use of these cookies may involve the storage and use of personally identifiable information to the display of individually tailored content and/or sharing of this data with a third party for the same purpose.

Some cookies are stored until you close your browser, and others are stored for a longer period. We store cookies for 800 days maximum, and we do that to be sure that you can find your information even if you only visit our websites approx. once a year.

Third party
We use other companies as suppliers to some of our functions. Their data policy is supervised by contracts between them and us, and they are only allowed to use data for purposes we have stated, which means that this data cannot be used in connection with data from other companies, and we do not register user activity on websites that do not belong to us. Below is an overview of what we use cookies for and which companies provide the function.

For tracking
Adobe Inc. (Omniture SiteCatalyst)
Google Adwords
Flurry Analytics
Oracle Responsys - Email tracking

For surveys
Mobaro Echo

For session identification
Adobe Inc. (SiteCatalyst)
Cordura A/S (lifespan: Session)
Zendesk ApS (lifespan: Session)

How to delete cookies
Most browsers automatically accept cookies. You may prevent cookies from being stored on your computer by installing your browser to block cookies. Some browsers have a setting where the cookie is always deleted after visiting a website.

This function is named InPrivate in Internet Explorer version 8 and later versions; Incognito in Google Chrome version 10 and later versions; Private Browsing in Firefox version 3.5 and later versions; Private Browsing in Safari version 2 and later versions, and Private Browsing in Opera version 10.5 and later versions.

You may find more detailed guidelines in how the function is used under "Help" in your browser. You can delete cookies that are already stored on your computer at any time. If you choose to block all cookies, you will still be able to visit our website. However, we cannot ensure that you will have the most optimal experience without the cookies.

We respect the protection of personal data. Read the entire Privacy Policy here.

Contact information
If you have any questions in relation to the Cookie Policy, please contact:

LEGO House A/S, Ole Kirks Plads 1, 7190 Billund, Denmark, (LEGO House A/S (P-number 1021673710) is a secondary name of selskabet KOLDINGVEJ 2, BILLUND A/S, Business Registration no. 16632635, Koldingvej 2, 7190 Billund).

We use cookies for storing your selections on our website as well as compiling statistics and personalising our marketing efforts. If you click to proceed on the website, you accept our use of cookies. This website is owned and maintained by LEGO System A/S, Denmark Læs mere