New exclusive product series launched in LEGO House

LEGO House launches new exclusive series

An iconic piece of LEGO® building heritage is now available in Billund, Denmark. Ever since the opening of LEGO House in 2017 creating exclusive products has been important as they add significantly to the experience of visiting LEGO House - the pinnacle LEGO experience.

LEGO House is now introducing a new series called: The LEGO House Limited Editions. The Wooden Duck (40501) is the first in this exclusive range of collectable products celebrating key moments in LEGO history.

The original wooden duck is one of the most iconic features in the LEGO history and you can find the wooden duck replicated in LEGO bricks many places throughout LEGO House – in the Tree of Creativity in World Explorer and even in the Red Zone.

The first three exclusive products were the LEGO House Architecture set, the Tree of Creativity and the LEGO House dinosaurs.


The story behind the LEGO® duck

More than 100 years ago, 24-year-old Master Carpenter Ole Kirk Kristiansen buys a wood workshop in the tiny town of Billund, Denmark. From the very first toys coming out of Ole Kirk’s workshop, the dedication to quality and functionality is obvious. The design and the carving, sanding, and painting of each piece of toy is done to perfection because Ole Kirk is convinced that children deserve toys of high quality, made of the finest materials, so that they will last for many years of play.

In an interview from 1982, Ole Kirk’s son, Godtfred Kirk, shares the following story about his father’s focus on quality:

Working in his father’s workshop as a boy, Godtfred Kirk is laying the finishing touches on a consignment of wooden LEGO ducks. This means applying coats of varnish, and finally bringing the boxes with the finished toy ducks to the train station for dispatch. Back at the workshop, Godtfred proudly announces to his father that he has done something really clever and saved the company money.

“How did you manage that?” asks Ole Kirk.
“I gave the ducks just two coats of varnish, not three as we usually do,” is Godtfred Kirk’s answer.
Back comes his father’s prompt response:
“You will immediately fetch those ducks back, give them the last coat of varnish, pack them and return them to the station! And you will do it on your own – even if it takes you all night!”
“That taught me a lesson about quality,”

Godtfred Kirk recalls and continues to explain how he then carved out wooden signs with his father’s motto “Only the best is good enough” to hang on the walls of the workshop to remind himself and the rest of the employees never to compromise on the quality of a LEGO product.

Throughout his life, Godtfred Kirk remembers his father’s words and to this day, “Only the best is good enough” – because children deserve the best.


Duck Facts:

  • Between 1932 and 1947, the LEGO® company solely produced wooden toys.
  • From 1947 onwards, the LEGO company produced both wooden and plastic toys before switching solely to plastic in 1960.
  • The wooden duck went on the drawing board in 1935 and was produced until 1960.
  • The duck was designed by LEGO founder Ole Kirk Kristiansen.
  • Through the years, the wooden duck has been produced in various sizes and shapes.
  • The most popular duck was the same type as the one in the exclusive LEGO House set: It has a moving beak which opens and closes when the duck is pulled back and forth.

Facts about The Wooden Duck:

  • The Wooden Duck recreates an iconic moment from LEGO® history. This display model perfectly captures the handmade style of the original. 
  • The 621-piece model measures over 8” (20cm) high, 7” (22cm) long and 1” (3cm) wide and stands on a base measuring over 5” (13cm) square. 
  • Base comprises printed tiles with the words ‘ LEGO® House' and ‘The wooden duck’. 
  • Ideal for fans of LEGO® building and collectors of toy memorabilia. Suitable for ages 10 and up. 
  • Price: 599 DKK. Only available in LEGO House.

Photos for download

Stuart Harris and Jme Wheeler are the designers behind the new exclusive LEGO House product. © LEGO House.

  
Stuart Harris and Jme Wheeler are the designers behind the new exclusive LEGO House product.
© LEGO House.

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LEGO House exclusive set - The wooden duck and the LEGO duck

  
The Wooden Duck.
© LEGO House

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LEGO House exclusive set - The limited edition LEGO duck

  
The Wooden Duck.
© LEGO House

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LEGO House exclusive set

  
The Wooden Duck.
© LEGO House

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Duck-prints in LEGO® House

Already when LEGO® House was nothing but a few ink strokes on paper, one of the core ideas was that the LEGO history should play a vital role throughout the finished house. The history is the foundation that the entire company is built on and obviously, this should be reflected in several layers within the playful LEGO House environment.
When you look closely you’ll find duck-prints when looking around the premises...

LEGO House exclusive set - The monkey and LEGO duck in Creative Lab

  
Monkey in Red Zone with the LEGO Duck. © LEGO House

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LEGO House exclusive set - The wooden LEGO duck at Tree of Creativity

   
LEGO Duck engraved into the trunk of Tree of Creativity.
© LEGO House

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LEGO House exclusive set - The old LEGO wooden duck in History Collection

  
The original Wooden LEGO Duck in History Collection.
© LEGO House

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LEGO House exclusive set - The LEGO duck in World Explorer

  
Police and ducks. Back in 1953, Wonderful Copenhagen issued a famous poster with a police officer holding back traffic in order to allow a mother duck and her chicks to pass the road. In the LEGO® House edition of the reenactment, the duck has turned into the LEGO duck. © LEGO House

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